TikTok is introducing a fresh option that allows them to lessen the amount of AI-created media appearing in their feeds. This initiative comes as the service revealed that it now features more than 1 billion content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a full-scale rollout. This shift comes amid a surge in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing content creators on a competing service exclusively feature content made by AI. A large amount of this content is considered “AI slop”, a phrase for poor-quality, factory-style content that is often nonsensical or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, including AI artwork to educational videos, and we want to provide users the power to adjust the amount of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its app identified as made with AI. Collectively, more than 100 m media items are added to the service every day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the level of AI content they see by opening the topic control setting in the app and picking “AI-generated content”. Further subjects that can already be modified under the setting encompass current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
Its guidelines mandate users to tag “realistic” AI-made content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Additionally, the app will henceforth apply an artificially created tag to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This action is intended to deter users from attempting to evade the tagging system.
AI Literacy Programs
The platform is also establishing a two million dollar educational fund for professionals and organizations to produce informative material about using AI responsibly. This project will support charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has defended its content review process, during debate over intentions to cut jobs for hundreds of safety staff in the UK. It is set to cut 439 jobs in its content moderation department in London, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.
A senior executive stated that people-led review would continue to be important, but automated tools can protect employees by filtering out the most harmful content before it is viewed by staff. The platform stated a significant reduction in explicit and harmful content seen by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
